CAPI Shield
Free Meta + Google server-side tracking — replaces paid CAPI tools
Analyzify charges $99–$299/month to configure and maintain GA4 + CAPI tracking for Shopify. CAPI Shield + TikTok Events API — both free via Make.com — deliver the same server-side conversion tracking across Meta, Google, and TikTok, in 12 minutes total, at $0.
The best free Analyzify alternative is a two-tool combination: CAPI Shield for Meta and Google server-side tracking, and the free TikTok Events API setup for TikTok — both running via Make.com at $0. Together they cover the same three platforms Analyzify charges $99–$299/month to configure.
Analyzify's primary value is removing the technical complexity of setting up accurate tracking across GA4, Meta CAPI, and TikTok CAPI for Shopify. It charges a recurring subscription to maintain those configurations. The Make.com approach routes Shopify order webhooks to each platform's API directly — a one-time setup that runs without maintenance or monthly fees.
GA4 tracking itself is free via Shopify's native Google Sales Channel. Pair that with CAPI Shield and TikTok Events API and you have complete tracking coverage across all three platforms at $0.
Deploy all three in under 15 minutes. Zero monthly cost.
Server-side Meta Conversions API + Google Enhanced Conversions via Make.com. Bypasses iOS restrictions and ad blockers. Deploys in ~6 minutes. Replaces Analyzify's Meta and Google CAPI configuration.
stackarchitect.xyz/capi-shieldFree TikTok CAPI via Make.com. Posts CompletePayment events server-side — bypassing iOS ITP. Achieves EMQ scores of 6–8. Runs in the same Make.com scenario as CAPI Shield.
stackarchitect.xyz/tiktok-events-api-shopifyGA4 tracking for Shopify is built in via the Google & YouTube sales channel — no setup fee, no subscription. Connects in 2 minutes from your Shopify Admin. Analyzify charges to configure what Shopify already includes.
Shopify Admin → Sales Channels → GoogleGA4, Meta CAPI, and TikTok CAPI features compared for Shopify.
| Feature | Analyzify | Free Stack |
|---|---|---|
| Monthly cost | $99–$299/mo | $0 forever |
| Meta Conversions API | ✓ | ✓ (CAPI Shield) |
| Google Enhanced Conversions | ✓ | ✓ (CAPI Shield) |
| TikTok Events API | ✓ | ✓ (Free TikTok tool) |
| GA4 tracking | ✓ | ✓ (Shopify native) |
| Bypasses iOS restrictions | ✓ | ✓ |
| Bypasses ad blockers | ✓ | ✓ |
| Managed data layer | ✓ | Shopify webhook events |
| Event deduplication | ✓ | Via Make.com logic |
| Pinterest CAPI | Pro plan | ✗ |
| Snapchat CAPI | Pro plan | ✗ |
| Setup & maintenance | Managed by Analyzify | One-time self-setup |
| Support | Email / priority (Pro) | Community + guides |
| Setup time | Managed setup (days) | ~12 minutes self-serve |
| Data ownership | Analyzify platform | Your Make.com account |
| Contract | Monthly subscription | None |
Switch if: You are paying $99–$299/month for Meta CAPI, Google CAPI, and TikTok CAPI configuration. You are not using Analyzify's managed support to maintain tracking as Shopify updates roll out. You are comfortable spending 12 minutes on a one-time setup to eliminate the recurring cost permanently.
Keep Analyzify if: You value having a managed service maintain your tracking configuration through Shopify platform updates without needing to touch it yourself. For stores where tracking maintenance takes significant time and Analyzify's team handles it, the fee may be justified on a time-value basis.
Free Meta + Google server-side tracking — replaces paid CAPI tools
Free TikTok CAPI — recovers 20–40% of lost conversions
Replace Triple Whale attribution at $0