Direct answer: Managed Shopify server-side tracking costs $50/mo (Elevar) to $2,000/mo+ (Northbeam). Cheapest entry points: Elevar $50, Analyzify $99, Triple Whale $129, Northbeam ~$300. None include server-side tracking on a free tier — the only $0 route is a self-built Make.com pipeline.
Shopify Tracking Tools
Live Pricing
2026, Updated Monthly.
One maintained, dated reference for what every server-side tracking and attribution tool actually costs this month — Elevar, Triple Whale, Analyzify, Northbeam. Current price per tier, what's included, and an honest note on where each paid tool genuinely beats the free build. Verified against vendor pricing pages; re-checked monthly.
What each tool costs right now
Entry price is the cheapest tier that includes real server-side Conversions API tracking — not a browser-only free plan.
| Tool | Entry (server-side) | Full range | Billing basis |
|---|---|---|---|
| Elevar | $50/mo Starter — server-side Meta + Google CAPI | $0 – $500/mo | Flat monthly per tier. Annual billing available. |
| Triple Whale | $129/mo Entry attribution + dashboards | $129 – $499/mo+ | Tiered by revenue band. ~20% off on annual billing. |
| Analyzify | $99/mo Growth — GA4 + Meta CAPI + Google EC | $99 – $299/mo | Flat monthly per tier; annual billing may reduce price. No free tier with server-side tracking. |
| Northbeam | $300/mo Entry — scales with ad spend | $300 – $2,000/mo+ | Priced on monthly ad spend, not a flat fee. Sales call required for an exact quote. |
| Make.com self-build (CAPI Shield) | $0/mo Meta CAPI + Google EC, server-side | $0/mo | Free tier of Make.com (1,000 ops/mo) |
Figures cross-referenced against each vendor's pricing page and the dedicated Stack Architect breakdown linked in the tool name. Vendors change pricing without notice; this table is re-verified monthly and dated at the top. Spot an out-of-date figure? Tell us.
Every tier, and where paid actually wins
The honest part most comparison pages skip: each of these tools does something the free build genuinely cannot.
Elevar
$0 – $500/moTriple Whale
$129 – $499/mo+Analyzify
$99 – $299/moNorthbeam
$300 – $2,000/mo+The free build that replaces the entry tier
For Meta + Google server-side tracking — the one feature most stores actually need — you don't need any of the tools above.
CAPI Shield routes Shopify order webhooks straight to Meta Conversions API and Google Enhanced Conversions through Make.com's free tier — the same server-side outcome as Elevar Starter ($50/mo) or Triple Whale Entry ($129/mo), at $0. It runs on 1,000 free Make.com operations per month and deploys in about 6 minutes.
What it doesn't replace: a managed analytics dashboard (Triple Whale), multi-touch attribution modelling (Northbeam), or done-for-you GA4 setup (Analyzify). If you need those, the paid tool earns its price. If you need accurate server-side conversions, the free build matches it.
How this page is maintained
- →Every figure is checked against the vendor's own published pricing page and our dedicated breakdown for that tool.
- →The page is re-verified monthly. The "last verified" date at the top reflects the most recent full check.
- →Where a tool prices by ad spend or revenue band rather than a flat fee, we show the realistic range, not a single number.
- →We note where each paid tool genuinely beats the free build, because a comparison that pretends $0 always wins isn't useful to anyone.
Stack Architect is funded by affiliate commissions and an optional $29 kit, not by the vendors compared here. We have no paid relationship with Elevar, Triple Whale, Analyzify, or Northbeam. About.
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Common questions
Which Shopify tracking tool is cheapest?
Of the managed paid tools, Elevar Starter at $50/month is the cheapest entry into server-side Meta and Google CAPI, followed by Analyzify at $99/month and Triple Whale at $129/month. The cheapest option overall is a self-built Make.com pipeline at $0/month, which covers Meta CAPI and Google Enhanced Conversions but not a managed dashboard.
Do any of these have a free plan?
Some have a free tier, but those cover browser-side pixel tracking only — not server-side Conversions API events. For free server-side tracking you self-build it with Make.com (CAPI Shield) at $0/month.
Why does Northbeam cost so much more?
Northbeam is priced on monthly ad spend and sells multi-touch attribution modelling and media-mix analysis, not just a CAPI pipe. For stores spending heavily across many channels that's a different product class; for stores that only need accurate server-side conversions it's far more than required.