Direct answer: Elevar costs $0 (browser only), $50/mo (Starter — Meta + Google CAPI), $250/mo (Growth — adds TikTok/Pinterest/Consent Mode), or $500/mo (Pro — full managed stack). Server-side tracking starts at $50/month.
Elevar Pricing 2026 —
Every Plan
Broken Down Honestly.
Elevar has four pricing tiers. Most Shopify stores need exactly one feature — server-side tracking — which starts at $50/month. This guide breaks down what each plan actually includes, who needs it, and whether the cost is justified for your store size and ad spend.
What each Elevar plan actually includes
Four tiers. Most stores only need one of them.
- ✓Browser-side pixel tracking
- ✓GA4 integration
- ✗No server-side CAPI
- ✗No iOS tracking recovery
- ✓Meta Conversions API (server-side)
- ✓Google Enhanced Conversions
- ✓Event deduplication
- ✓First-party data layer
- ✗No TikTok/Pinterest/Snapchat CAPI
- ✗No Consent Mode v2
- ✓Everything in Starter
- ✓TikTok Events API
- ✓Pinterest CAPI
- ✓Snapchat CAPI
- ✓Google Consent Mode v2
- ✓Behavioural modelling (GDPR)
- ✓Everything in Growth
- ✓Fully managed data layer
- ✓Custom event schemas
- ✓Priority support
- ✓Dedicated implementation help
Is Elevar worth the cost for your store?
The answer depends entirely on what you need it to do.
- You spend $5,000+/month on Meta Ads and need the most robust server-side setup with dedicated support
- You operate in GDPR markets and need Google Consent Mode v2 with behavioural modelling (Growth+ only)
- You run Pinterest or Snapchat Ads and need server-side coverage for those platforms too (Growth+)
- You want a fully managed solution with no technical setup or maintenance responsibility
- Your primary need is server-side Meta + Google tracking only — CAPI Shield delivers this at $0
- You are comfortable running a Make.com scenario — a one-time 6-minute setup
- You spend less than $2,000/month on ads — $50–$600/year is a high overhead at that scale
- You only need Meta and Google CAPI — that is exactly what the free stack covers
Elevar's Starter plan at $50/month is legitimate value if you want a managed server-side tracking setup with no technical overhead. The same technical outcome — Meta CAPI + Google Enhanced Conversions — is achievable free via CAPI Shield. The $50 is paying for the managed interface and the Elevar data layer, not for access to the APIs themselves. At Growth ($250/month) and Pro ($500/month), the additional platforms and consent mode integration justify the cost for the stores that genuinely use those features. For most Shopify stores spending under $10,000/month on ads running Meta and Google only, the free alternative is functionally equivalent.
The free way to get Elevar Starter outcomes
If your need is Meta + Google server-side tracking only, this stack delivers the same outcome at $0.
Meta Conversions API + Google Enhanced Conversions, server-side via Make.com. Deploys in 6 minutes. Achieves EMQ 7–8.5. Same outcome as Elevar Starter at $0/month.
Deploy free →Free TikTok CAPI via Make.com. Covers the TikTok tracking that requires Elevar Growth at $250/month. Runs alongside CAPI Shield on the same webhook.
Deploy free →Want a complete walkthrough of the free setup vs Elevar?
Read the full Elevar alternative comparison →Elevar pricing — every question answered
How much does Elevar cost in 2026?
Elevar has four pricing tiers in 2026: Free ($0/month, browser-side tracking only), Starter ($50/month, server-side Meta + Google CAPI), Growth ($250/month, adds TikTok, Pinterest, Snapchat CAPI and Google Consent Mode v2), and Pro ($500/month, fully managed data layer and priority support). Server-side tracking — the feature most stores need — starts at the $50/month Starter plan.
Does Elevar have a free plan?
Yes. Elevar's free plan includes browser-side pixel tracking and basic GA4 integration. It does not include server-side Conversions API events. This means conversion data lost to iOS restrictions and ad blockers is not recovered on the free plan. For stores running paid Meta or Google Ads, the free plan provides no tracking advantage over Shopify's native pixel setup.
What does Elevar Starter ($50/month) include?
Elevar Starter includes server-side Meta Conversions API, server-side Google Enhanced Conversions, event deduplication, and a first-party data layer. It covers Meta and Google server-side tracking — recovering conversion events blocked by iOS and Safari ITP. It does not include TikTok, Pinterest, or Snapchat CAPI, and does not include Google Consent Mode v2.
Is there a free alternative to Elevar Starter?
Yes. CAPI Shield by Stack Architect delivers the same core server-side tracking outcome as Elevar Starter — Meta Conversions API and Google Enhanced Conversions — using Make.com at $0/month. The free stack does not include the Elevar data layer or consent mode, but achieves the same EMQ scores for conversion recovery.
When should I pay for Elevar instead of using the free alternative?
Pay for Elevar if: you need Google Consent Mode v2 with behavioural modelling for GDPR markets (Growth plan), you run Pinterest or Snapchat Ads and need server-side signals for those platforms (Growth plan), you want fully managed implementation with dedicated support rather than a self-configured Make.com scenario, or your ad spend is high enough that having a dedicated tracking vendor is operationally justified.
Does Elevar price by order volume or store revenue?
Elevar's pricing tiers are fixed monthly fees — not based on order volume or store revenue. A store processing 10 orders per month and a store processing 10,000 orders per month both pay the same $50/month Starter fee. This makes Elevar more cost-effective at higher volumes compared to percentage-of-revenue tracking tools.
Can I cancel Elevar at any time?
Elevar is available on monthly billing, which can be cancelled at any time. Annual billing options may be available at a discount. Check Elevar's current terms for your specific plan — monthly billing cancellation typically takes effect at the end of the current billing period.