Make.com (formerly Integromat) is a no-code automation platform that connects apps using visual workflows called scenarios. For Shopify stores, Make.com is primarily used to send server-side conversion events to Meta, Google, and TikTok — bypassing iOS restrictions and ad blockers — and to automate inventory management and P&L reporting. The free tier covers 1,000 operations per month, which supports all four Stack Architect automations for stores processing under 300 orders per month at $0.
Three concepts explain everything about how Make.com works.
A scenario is a visual automation workflow — a series of connected steps that run automatically when a trigger event occurs. You build scenarios by connecting modules on a canvas. A CAPI Shield scenario, for example, triggers on a Shopify Order webhook and routes data to Meta and Google APIs.
formerly called "recipes" in IntegromatModules are the individual building blocks inside a scenario — each module performs one action. A Shopify Webhooks module receives order data. An HTTP module sends that data to Meta's API. A Google Sheets module writes it to a spreadsheet. Each module execution = one operation.
each execution = 1 operation countedMake.com counts how many module executions happen per month — this is your "operations" count. Free tier: 1,000/month. A typical Shopify order running through CAPI Shield + Stocky Swap + P&L Auto uses approximately 4 operations total. 1,000 operations = ~250 orders/month covered on the free tier.
free: 1,000/mo · core: 10,000/mo ($9)Four specific automations, all running on the free tier.
Routes Shopify purchase events to Meta Conversions API and Google Enhanced Conversions server-to-server — bypassing iOS restrictions and ad blockers. Recovers 20–40% of conversion data. Free via Make.com.
Learn more →Logs every Shopify order to Google Sheets in real time via Make.com webhook. Replaces Shopify Stocky before the August 31, 2026 shutdown. Deploys in 4 minutes, costs $0 forever.
Learn more →Sends CompletePayment events to TikTok Events API server-side via Make.com — bypassing iOS ITP. Recovers TikTok ad conversions. Runs in the same scenario as CAPI Shield.
Learn more →Writes revenue, COGS, fees, and net profit to a Google Sheets dashboard for every Shopify order automatically. Real-time P&L reporting at $0/month.
Learn more →Make.com was formerly called Integromat. It was rebranded from Integromat to Make.com in 2022. The platform, product, and free tier remained unchanged. If you see guides referencing Integromat, they apply directly to Make.com.
Yes. Make.com is SOC 2 Type II certified and GDPR compliant. Shopify order data passes through Make.com's infrastructure only in transit — it is not stored by Make.com unless you add a storage module. Customer PII (email, phone) is hashed with SHA-256 inside Make.com before transmission to Meta CAPI or Google Enhanced Conversions, as required by those platforms.
Make.com's free tier includes 1,000 operations per month. A typical Stack Architect setup (CAPI Shield + Stocky Swap + P&L Auto) uses approximately 3–4 operations per order. This supports approximately 250–333 orders per month on the free tier. Stores processing more than 300 orders per month should upgrade to Make.com Core at $9/month, which includes 10,000 operations — sufficient for approximately 2,500 orders/month.
Yes. Make.com supports JSON blueprint files that can be imported in one click — recreating a complete scenario without any manual configuration. The Stack Architect Complete Kit ($29) contains four pre-built JSON blueprints: CAPI Shield, TikTok CAPI, Stocky Swap, and P&L Auto. Each imports in under 60 seconds.
No. Make.com's free tier includes unlimited scenarios — you can create as many automation workflows as you want. The only limit is the total operations count (1,000/month on free). Running four simultaneous Shopify scenarios (CAPI Shield, Stocky Swap, TikTok CAPI, P&L Auto) does not violate any scenario limit.