Direct answer: Northbeam pricing is custom and requires a sales call. Reported costs are $300–$2,000+/month based on ad spend. It is enterprise multi-touch attribution software — not a basic tracking tool. Most stores under $500k/year ad spend cannot justify the cost.
Northbeam Pricing 2026 —
What It Actually Costs
And Who Needs It.
Northbeam doesn't publish pricing. Reported costs range from $300 to $2,000+ per month based on ad spend. This guide explains exactly what Northbeam includes, what the enterprise cost buys you, and honestly at what point it's worth it versus free alternatives.
Northbeam is not just a tracking tool
Understanding this distinction is essential to evaluating whether the cost makes sense.
Most stores search "Northbeam pricing" because they want to fix their tracking accuracy — specifically, recovering conversions lost to iOS. That is a server-side tracking problem, not an attribution modelling problem. Server-side tracking is free via CAPI Shield. If you are not actively using MTA modelling to make media buying decisions, you are paying for Northbeam's most expensive capabilities while using only its cheapest ones.
Is Northbeam worth the cost?
- You spend $50,000+ per month on paid ads across multiple channels where last-click attribution is visibly misleading your media buying decisions
- You are actively making channel budget allocation decisions that MTA data would materially improve
- You have a media buyer or marketing analyst who will act on Northbeam's MTA outputs rather than just look at dashboards
- You need cohort LTV analysis by channel to understand true payback periods across your acquisition mix
- Your primary goal is recovering iOS conversion data — CAPI Shield does this at $0
- You spend under $30,000/month on ads — the MTA value cannot justify $300–$500/month at that scale
- You primarily run Meta and Google only — native attribution data from both platforms is sufficient at low-medium spend
- No one on your team will act differently based on MTA data versus last-click data in Meta Ads Manager
Northbeam is a legitimate enterprise product for high-spend DTC brands that genuinely use multi-touch attribution to make media buying decisions. For most Shopify stores — particularly those spending under $500,000/year on ads — Northbeam solves a problem that does not yet need a $300–$2,000/month solution. The iOS tracking recovery component specifically, which drives many stores to consider Northbeam, is available free via CAPI Shield. If you are evaluating Northbeam primarily for tracking accuracy rather than MTA modelling, start with the free alternative and revisit Northbeam when your ad spend reaches a level where MTA differences are material.
Get Northbeam's tracking accuracy at $0
If your need is iOS conversion recovery — not MTA modelling — the free stack delivers the same tracking outcome.
Server-side Meta CAPI + Google Enhanced Conversions via Make.com. Recovers the same 20–40% of iOS-lost conversions that Northbeam's server-side layer captures. Free, deploys in 6 minutes.
Deploy free →- →Multi-touch attribution modelling
- →Media mix modelling
- →Cross-channel cohort analysis
- →Dedicated customer success manager
- →Customer journey visualisation
Northbeam pricing — every question answered
How much does Northbeam cost per month?
Northbeam does not publish a fixed price list. Pricing is custom based on monthly ad spend, number of ad channels, and contract terms. Reported costs range from approximately $300/month for lower-spend brands to $2,000+/month for enterprise DTC brands spending $200,000+/month on paid advertising. A sales call is required to get a price.
Does Northbeam have a free trial or free plan?
Northbeam does not offer a public free trial or free plan. As an enterprise product, it typically requires a minimum contract commitment. Contact Northbeam's sales team for current trial availability.
Is Northbeam the same as server-side tracking?
Northbeam includes server-side tracking as one component, but it is primarily a multi-touch attribution (MTA) and media mix modelling platform. Server-side tracking routes conversion events to ad platforms server-to-server to bypass iOS restrictions — that specific component is available free via CAPI Shield. Northbeam's additional value is the attribution intelligence layer built on top of that tracking data.
What ad spend justifies Northbeam pricing?
Most DTC attribution experts suggest Northbeam becomes cost-effective at $50,000+ monthly ad spend. At that level, MTA insights can identify budget misallocations worth multiples of the monthly Northbeam cost. Below $20,000/month ad spend, the free CAPI Shield stack combined with native platform reporting typically provides sufficient attribution accuracy.
Is Northbeam better than Triple Whale?
Northbeam and Triple Whale serve different market segments. Triple Whale is designed for mid-market DTC brands ($1M–$20M revenue) with a focus on daily P&L and creative analytics. Northbeam is positioned as enterprise attribution intelligence for high-spend brands ($5M+ revenue) where media mix modelling and cross-channel MTA are primary use cases. Both include server-side tracking. CAPI Shield provides the server-side tracking component of both at $0.